VISION

This is the big idea AND the questions that answer its reasons for existing.

Understand these questions are similar, almost repetitive, but different enough to help you get to the main point...the reason for existing! Write down the answers to one or all of these questions.

What is your big idea?

What value does this bring the user?

What value does this bring you?

What makes your idea/product stand out from others?

What problem is this solving?

What purpose does this serve?

If you can answer one or more of these questions, then you need to take the next step in refining your idea/product/feature/etc... to make sure you know and understand what you want, and to create a list to be executed against

NEXT STEP: REFINEMENT